Brand Failures - Matt Haig

Brand Failures

By Author Matt Haig

  • Release Date: 2011-05-03
  • Genre: Economics

Brand Failures - Matt Haig Book Description

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Book Reviews

  • a mess

    By Timberly2
    Not particularly well written. Not too many examples here that haven't already been covered (better) in the media. The "lessons" from each seem like they are disorganized, conflicting, and written by someone with attention span problems. Author elevates brand above all else, but gives no analysis to back up claims. Most disappointing book I've bought this year. Save your money. This book is a mess.